BFI NOTES

Arthouse cinemas are small independent cinemas 

Multiplex cinemas are cinemas which are Blockbuster and target a  mainstream audience for the purpose of entertainment.

Crossover cinemas are when cinemas that show nominations and award related films (prestige)

Uses and Gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. Uses and Gratifications theory is an audience based approach to understanding mass communication. This theory can be applied to a national and International. US audiences are specifically significant as they have one of the largest audiences, however their audience pleasures may be different in comparison to the UK pleasures that are on offer, so this is why it isn't unusual to see large American stars in various British Films.

A British audience

A British audience would appeal to a culture proud film. These kind of films or shows would be The King's Speech, Downton Abbey where it shows British history and it's old culture. The target audience within this segment is an older generation as there are able to relate to some of the stories being portrayed in these films or are proud of the Royal's of the country.

An international audience

They would want to see the way British culture is/used to be as its an alternative way of living but more specifically to British culture, its uniqueness. The history of Britain amazes Americans (for example) which means they may be prone to watch films situated around a storyline of British history. However, Americans are known for having high enthusiasm and a British film like James Bond would be able to fill their appetite for action and chaos.