Friday 13 May 2016

Mock Learner Response

Mock Learner Response

1. WWW: Good writing; attempting to use theory/terminology
LR: Focus more on the question - especially Audience Question. Answer the question all over again.

2. No, I didn't meet my target grade of C

3. Question 1: I met the anticipated answers but I need to talk more about camera angles.
Question 2: I vaguely met the anticipated answers required.
Questions 3: In this question I did not cover the anticipated answers.
Question 4: I need to focus on the question here.

4. Question 1 was my strongest question as there was a strong knowledge of cinematography shown.

5. Question 2 was the weakest answer for me.

6. Question 2: Institution


Activision and Infinity ward are featured in the end of the trailer they are the production company who produced the game Call of Duty Ghosts. This is done to attract the fan base of these two institutions as they have constructed loyalty with the brands and would have trust in the product on display in the trailer. They have produced other Call of Duty games such as Black Ops and Black Ops 2. The audience who enjoyed those games could feel that they are the people being targeted directly.

The trailer uses the actress Megan Fox. Megan Fox is used in the trailer because of her significant female role in the action film "The Transformers". Furthermore, using Megan Fox could also be used to help promote both Megan Fox and Call Of Duty, this is because Call Of Duty has had previous incidents where people blamed them for being sexist in not having any female roles in their games. This promots them because it shows that they are targeting not only males but females as well.

The song used 'I'm gonna live till I die' creates the atmosphere required to show Las Vegas as well as create excitement. The use of the sound being non diegetic to the trailer and the lyrics would be parallel to the trailer as it describes life and death. The fast paced sound intertwines with the gameplay on display as people are running to cover for safety and it would hype an audience as they want the main protagonists to succeed and win the war. Therefore, the song is there to suggest the game will also be fast exciting fans of the Call of Duty franchise as they are  familiar with this type of gameplay. This could be the preferred reading of a Call of Duty game by audiences. In addition to this, the use of having Frank Sinatra could be used to get Frank Sinatra's fan base to go out and purchase the game in order to hear his music.

7. No I did not cover all three platforms.

8. Nope I didn't use the key words that are shown.

9. Question 1: camerawork used to show the facial expressions of the characters to entice audience
Question 2: Megan Fox could be considered a brand.
Question 3: the use of four male friends having fun.
Question 4: The protagonists are laughing and playing about whilst killing the enemy.
Question 6:  Plan b Tag London campaign.