Ill Manors: Trailer Review

ILL MANORS: TRAILER REVIEW

What are the typical codes and conventions of film trailers - what information is usually provided?

The typical codes and conventions of a trailer are:

• Equilibrium/Disequilibrium ( Lack of New Equilibrium creates an enigma code dragging the audience to want to watch the movie) 
• Enigma codes
• Action codes
• Fast paced editing 
• Parallel background music 
• Voice over ( This is often used to tell what is happening in the trailer or to add suspense)
• Direct Mode Of Address
• Institutional Information
• Montage

TASK 2: How are Trailers distributed?

Trailers are distributed often depending on the budget that the film has to go on. 

If it is a high budget Hollywood film then the film would be distributed on every platform from:

TV Adverts 

Radio

Billboards

Magazines 

Newspapers

E-Media (Facebook, Twitter, Youtube, Instagram etc.)

Whereas, if  it is a low budget film the trailer would be distributed: 

E-Media( Facebook, Twitter, Instagram, Youtube etc) 

Tabloid.

TASK 3: How does Ill Manors use Trailer conventions?

The Ill Manors trailer uses fast paced editing and music to show the audience what type of content this film will have such as crime. drama and action. Furthermore, the use of action codes enhances the fact that the film is going to be a hybrid of action crime and drama.

In also uses lots of quotes from film critics to show the audience how good they think it is, and lastly, the trailer is narrated in words in sync with the fast paced music. Furthermore, the use of enigma codes is used to make the audience question the trailer further 

TASK 4: Who is the target audience does it have a unique selling point or use particular techniques to appeal to the audience?Consider the way the scenes are edited together.

The target audience of this film would be 18 - 35 year old's in the social class of A B C1 C2 and D. Firstly I woudld say that the target audience of this film is 18 - 35 year olds because of the constant use of abusive words and because of the violence and adltary words that are used in the duration of this trailer. An example of adultery behaviour would be when the prostitutes were approaching the car that contained potential "clients". Even though I stated that the age range would be from 18 - 35 year old's I believe that the true target audience would be 15 - 35 year old's. I changed the 18 to 15 year olds because the content of this film relates to the teenage life style around East London. Further to this a few of the characters in this trailer are 15 years old in the trailer. I think that the psychographics of the audience would be; Mainstreamer, Aspirer, Explorers and Reformers. I believe these are the psychographic groups that would go view the trailer and then the film because it targets them and gets them to notice more about what is going on in London. This is also the reason why I believe that the trailer is targeted at the social class group of A B C1 D. I said the social class C2 and D because it refers to their life style and there area. 

TASK 5: How has the genre of the film been represented through characters, settings, lighting, colour scheme, music/dialougue, camera shots/movements/ angles and editing?

The genre of the film, which is a hybrid genre of crime, action drama, has been shown through the use of montage. This is evident in the montage shots of guns prostitutes and violence. Another way in which the genre was shown was through the use of establishing shots of locations Iconic locations in London. An example of this is the establishing shot of a rural estate as well as the big and well established area of London. Furthermore, the use of having this shot reinforces how the media only show the wealthy parts of London and not the council houses that require the most help. This reinforces Plan B's (Ben Drew) ideologies of how London is corrupt and the wealth needs to be redistributed evenly.

MEST 1 Section B: The British FIlm Industry

MEST 1 SECTION B: THE BRITISH FILM INDUSTRY:INSTITUTIONAL BACKGROUND 


TASK 3: What is the 'Culture test' to see if a film counts as British?

The Cultural Test is a test that is put in place if a film does not qualify as a co-production.
It has to go through:
Cultural Context
Cultural Contribution 
Cultural contribution 
Cultural Hubs
Cultural Practitioners

This is then added together and if a Film is rated 16 or above it is then counted as a British Film.


TASK 4: Complete the task on the Facts Sheer, researching the films listed and finding out what they score on the cultural test: Sweeney, Attack The Block, The Kng's Speech, We Need To Talk About Kevin and Skyfall.

The Sweeney:Budget: £3 Million
Cultural Test - 31


Attack The Block:
Budget:  £8 Million
Cultural Test: 30

The King's Speech
Budget: £15 Million
Cultural Test: 24

Skyfall:
Budget: £150 - £200 Million
Cultural Test: 24


TASK 5: What is the main problem for the British Film Industry?

The main problem for the British Film Industry is that they cannot provide the funds to finance a film so they may end up investing more money then they can afford which will inevitably make them bankrupt. Where the British Film Industry cannot provide the funds they may go to an Investor from another country who may want a certain cut out of the films profit (If they get any).



TASK 6: What are three of the strengths of the British Film Industry?

An advantage of the British Film Industry is that they have a very wild imagination helping them come up with ideas no one has come up with. They also have great directors who are able to direct the film with finesse and accuracy to what they want.

TASK 7: What are the two options for the future of the British Film Industry?

The two options that the British Film Industry need to consider is either making small budget Niche films which target a specific segment of the market or to get American film companies to invest into their productions.

TASK 8: In your opinion, which of these two options would best safeguard the future of the British Film Industry?

In my opinion I think that the British Film Industry are already doing good jobs at making niche films for specific segments of the market so instead of asking American Investors to invest in a product I believe that they should make more niche films.

Ill Manors Review

Ill Manors Review

Ill Manors is a British urban crime drama directed by the rapper and songwriter Ben Drew. The movie is based around what the artist and director Plan B has created a a movie based around his area of East London. The movie revolves around drugs, weapons, sex and violence.

Ill Manors is directed by Plan B and some would say his unique selling point for this film is that Ben Drew narrated the drama by rapping what was happening at that time which is smart because it engages the audience with the music but also tells a story. The start of the movie is the equilibrium where it shows the area being quite peaceful and doesn't show much violence however the disequilibrium comes up with they show numerous shots of drug dealers bagging up cocaine and dealing.

The Films motives were to entertain but also inform the audience about everything around them and what happens in society. One scene showed a classic example of gang culture where one of the boy named Jake standing with his friends who wants to buy drugs from the drug dealers. Jake helps his friend and goes to buy some weed from the drug dealers but they take his money and made him beat his friend up. This forces him to do this to get what he wants as a result Jake beat up his friend. After he does this the main gang leader is impressed and decides to bring Jake into his gang. This sort of thing reminds the youth watching that you should just stick to the law.

MEST 1 Section B: The British Film Industry

MEST 1 SECTION B: The British Film Industry

TASK 3: Write a one-sentence definition of what makes a film British.
In order for a film to be defined as 'British', a film needs to do more than simply feature British characters or represent a British way of life. It has to:
Be produced according to one of the UK's official bilateral co-production treaties.
Be produced as part of the European Convention on cinematographic Co-Production.
Pass the 'Cultural Test'
TASK 4: What is the difference between a Hollywood production context and production context of a British film?

The difference between a Hollywood Production and a British Production is that a British Production can be successful with a Low Budget such as Kidulthood or Ill Manors. Whereas, the a Hollywood Production will always have a high budget to go with as well as well known actors.


TASK 5:When did the James Bond franchise start:

The James Bond Franchise started in 1954.

TASK 6: In terms of Film Censorship and Graphic Content, what began to change in British film in the 1970's and 1980's?

In terms of Film Censorship and Graphic content violence and sexual scenes were more widely accepted by the majority of the audience.

TASK 7: What groups are often represented in British Films? Give examples of Films these groups of people featured in.
Groups of people that are represented in British films are: 
White Middle class - The Kings Speech, Four Weddings And A Funeral, Kind Hearts and Coronets.
Black Middle-Lower class - Adulthood, Ill Manors, SKET


TASK 8: What does the Fact sheet suggest might be the audience appeal of British Film?

The Fact sheet suggests that British Film Audience like the use of British iconic locations. It also suggests that the British Film Audience like the narrative ideas that refer to post world war 2

January Assessment: Learner Response

Question 1:

Aximatically, we can tell that the instuitution takes an orginal and positive approach on road safety through the use of a non shock tactic approach. This subverts the idea that the of road safety advertisements always showing blood, death and gore. Furthermore, the use of bright colours also subverts the idea that this advertisement is of road safety. 

Another way in which the institiution takese an original and positive approach to road safety is through the use of a positive slogan "Embrace Life" also heightens how the advertisement is telling the audience to not think negatively about wearing seatbelts but to think of it as a blessing. This idea is then reinforced by how the protagonists daughter was wearing fairy wings. 

They also take an original and positive apporach on road safety by having the protagonist to 'play-act'. This creates a positive effect as the audience would not have to be witnessing a serious accident which could give the audience a whole different approach on seat belts. This idea is reinforced by the use of a positive narrative resoloution. This shows the audience about how they could be keeping them selves safe as well as not having to have their families go through the pain of losing someone. Furthermore this also subverts the idea of road safety advertisements being all gruesome.



Question 2

The use of mise en scene creates a postive impact on the advert. This is evident in the way the protagonist and his families facial expressions show how happy they are. The characters facial expressions were complemented by the use of a close up. This waas effective as it gives the audience a sense of true happiness. However, this soon died as the protagonist facial expressions went from one of hapiness to one of horror and fear. This created an errie atmosphere as the audience wanted to know what it was that was making him give such a face.

Secondly, the fact that the protagonist was wearing dull black and grey clothing compared to his family sugests that he is what the audience should be paying attention for. Later on in the scene we see the protagonists daughter jump off the sofa in order to save her father. The use of her wearing fairy wings enhanced how she is the saviour. Furthermore, the extreme close up of the glitter being kicked up into the air reinforcs how much she is like a fairy.
nstantly we can tell that this advert is no ordinary advert from the character


Question 3

In this scene the idea of 'family' was represented in a loving way. This is evident in the way the mother and daughter were smiling happily as the farther 'drove' past them. This is effective as it reinforces the dominant stereotypes (Dyer) that are based around a family.  Furthermore, families are also represented as being caring and close together. This is evident in the way both mother and daughters face turned into one of anguish as the farther was trying to control the skidding car. In addition to this family was also represented as being life savers. This is evident in the way the little girl descended down with fairy wings to save her fathers or to act as her fathers guardian angel. 

On the other hand, the idea of 'family' was represented as being typical and following the gender stereotypes. This is evident in the way it was the father in the front seat driving the car and the woman to be on the side lines cheer leading. However, the idea of the man being masculine and saving the 'damsel-in-distress' (Propp) is subverted as it is the woman who are cheer leading that save the protagonist. This could also suggest that the family are a strong team. The extreme close up of the woman in the family hands intertwining shows a sense of connection.


Question 4

Firstly, the film appeal to a wide range of audience due to the lack of dialogue. This is an effective way of targeting a wide range of people because it is not in any specific language thus resulting that the audience would be asked to use some sense of intuition to understand what is going on. In addition to this, the poignancy shown in the clip get the audience to feel some kind of personal identification with the characters in this clip. 

Secondly, it is shown that this clip is targeted at wide target audience because of the lack of an age limit. This is evident in the way it is a mere child that is saving a fully grown man and acting as his seatbelt. In addition to this you can tell that it is targeted at a wide range of people as they do not use shock tactics which suggests that the audience would not have to witness the gore that would naturally come in a car accident.

Finally, you can tell that the clip appeals to such a large audience because the three people that were showed were apart of a family. This is effective as it made the audience not know where the actors where from but based on the fact that they were Caucasian. Furthermore, you could tell it was related to everyone because it most families own a car and are all worried about their family.