Psychographic Presentation: Resigned

Resigned

Institution: CoolBrands research

Cool Brands

5 Brands from top 20 that I personally admire:

Apple: I personally admire apple because they stand out from other Tech providers. An example of this is the fact they use their own operating systems in their products.
Youtube: I admire Youtube because it anyone can upload what they want it just depends on creating an account which could potentially make them famous. An example of this would be KSI or Syndicate.
Nike: I admire Nike because it stands to unite people as well as help people stand out.
Netflix: I admire Netflix because it prevents people from illegally downloading and streaming movies or TV programmes online.
Sony: I admire Sony because they are one of the leading companies in games console manufacturing.



Write a sentence or paragraph on these companies Brand Values:

Apple's brand values would relate to their adverts. They aim their products to the wealthy and to the people who live a rich and luxurious lifestyle. This brand made it to the list as it is one of the most well known brands to date.

Youtube brand values would relate to their adverts. This is because the way they promote Youtube is through other Youtube videos they do this by aiming their adverts with the genre of the video that is being played. This is why I think the brand values for Youtube would be either Comedy-Humour or Happy Families.

Nike is on of the largest sports clothing shops in the world which provides spotswear and footwear. The brand values for nike is that the consumers admire the idols who wear nike such as Messi, Rooney and Alexis Sanchez .so therefore they purchase the items thinking that if these celebrities wear this then I will perform like them.


Netflix is one of the most well known legal Movie or TV streamer and also show their brand values through the use of adverts. The brand values for Netflix are Happy Families because most of the Netflix adverts contain a family holding onto each other or laughing at a comedy.

Sony's brand values are elite and Successful/Happy Families. This is because their products are priced quite high and most of their products are targeted towards families.

Institution Presentation

100-10-1

Brand Values

Audi

Audi is a luxury brand car that is targeted at higher class individuals. Audi is a well known global brand that most individuals associate with business men. Audi allows consumers to be inspired by the look and feel of the car therefore, they would be willing to work hard and have a high rank within their hierarchy in their job profession. This will allow them to have a high pay in order to invest into an Audi car. This fits into Dyers line of appeal of having rich, luxurious lifestyle, having successful careers and self-importance and pride. 

The Brand Audi is a luxurious car company.

Success

McDonalds

McDonalds is a global fast food restaurant that stretches from the United Kingdom to China. McDonalds provides meals for all age ranges therefore, it keeps all consumers happy. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them altogether. This links with the principle of a family meal. This fits into Dyers line of appeal of happy families and childhood. This links with childhood as all children now days have memories of going to McDonalds when they were kids.

The Brand McDonalds is about the happiness of all consumers.

Loyalty

Nike Football Boots

Nike have many different categories under their brand name however, Nike football boots are their number one sellers. The boots are worn by elite players within the football profession therefore, suggesting if other consumers were to wear this they would follow the ideal football players path. In addition, pride from Dyers line of appeals will come into play as the person whom is playing in Nike boot will feel proud over the fact they’re wearing Nike boots not any other brand. This shows the success of Nike as a global company including their impact on the sport.

The Nike brand is about providing boots of high quality.

Individual

Apple is a well known technology brand that produces many things from phones to Ipads to Macbooks. Apple is probably one of the most known technology brands in the world. They are well known for how reliable there products are and how innovative there products are. Apple want to be seen or presented as the best. Apple is a luxury brand that is expensive but is covered by its efficiency.

The brand Apple is about innovating and supporting ideas.

Technology.

Disney

Disney is a global brand that is targeted main towards children. Disney provides TV programmes, music, theme parks, stores etc. in order to target a large amount of audience. Disney is commonly associated with most children’s childhood. Therefore, this links with Dyers line of appeal. We see Disney as a family brand that offers happiness to all through their comedy cartoons and movies. It’s a friendly brand that all children and parents can trust and love.

The brand Disney is about providing happiness.

Childhood.