Ideology: Further Reading Tasks

Ideology: Further Reading Tasks


Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

What view of capitalist ideology is presented in the Hunger Games films?
The Hunger Games is about a post-apocalyptic America where thirteen districts exists purely to serve the capital city of the country, names 'The Capitol'. Every district is poor; people struggle to survive on small amounts of food and minimum wages, while they work to provide coal, technology, food, power and other services to the Capitol. Each year two children between the ages of 11 - 18 are sent from each district to partake in The Hunger Games, an annual, event that involves forcing each child  to kill another until only one is remaining. The Games serve to keep the districts under control, as punishment for previous rebellions, and to warn them to stay in line. There is a negative view on capitalist ideologies. This is evident in the way they show capitalist views through the 'Capitol'. Furthermore, these views are then reinforced through violence and civic means. 

In this article we see different theories and how these theories are interpreted by different people in society. The Hunger Games films suggest that the media is one of the most important ways of influencing/manipulating people in to agreeing with a certain set of ideologies. This is evident in the way that the city of Panem was ruled by a dictatorship for over 75 years.I believe that we are controlled or we are influenced by how the media portrays certain aspects of reality creating a false reality in how and what certain members of society really do. For example, football can be claimed to be using camera shots to show a tackle as being either dirty or clean. Another example would be the weather and how they would say it is raining which would then tell the audience to go out in the correct clothing and attire.



Page 48: They Live - Understanding Ideology


The four acceptable ideological beliefs are:

1. People should put their families first.
2. People should work hard for their money
3. Women should believe in feminine ways, and look after their appearance.
4. Good should overcome evil.

Gramsci's theory of hegemony suggests those in power maintain their control through consent and not through the use of force. He argues ideologies are constructed through ideas and elite social groups are able to dominate through ideas and not through strength and fear.

Louis Althusser offers a way of udnerstanding how we are controlled through power. He tlaks about how Repressive State Control is when the elite use methods like the army, Police,Courts and the Government to dominate the less powerful. He also goes on to say that religion is also a key way of controlling the masses. 

Louis Althusser's big idea was that the public should keep on consuming and purchasing goods which will then in turn make them happy. This idea best serves the elite who are the manufactures and owners of the means of production. This theory suggests that it is common sense to keep on purchasing products.

Ideology and Binary Opposition

Ideology



Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people watching and tweeting than usual.

A) What examples of binary opposition can you suggest from watching this clip?

The subject that was being debated on that weeks 'Question Time' was politics. The two debaters were two very influential opinion leaders. It questioned whether people would listen to people who irrelevant to politics or whether they would listen to people with a key roll in politics. The binary opposite in this episode of 'Question Time' would be Russel Brand and Nigel Farage. Russel Brand's words carry power as he is a very well known celebrity who has beaten addiction his views are that immigrants are not at fault because middle class people are receiving less disposable income. Whereas, Nigel Farage is believes that it is based solely based on Immigrants constantly claiming benefits and not providing anything in return. So we could say that another binary opposition is Rich and Poor.





Ideology of my own video






The subject of this video is the output of funds that go to more developing countries. The binary opposition in this clip is Migrants Vs Immigrants and Poor Vs Rich. Nigel Farage has been criticised for his extreme views on woman and immigrants since this news story.

12D Cover Work - Mon 7/12, p1/2

IDEOLOGY

The Hunger Games

This article is about how The Hunger Games demonstrates ideas of media theory. The Hunger Games is about a post-apocalyptic America where thirteen districts exists purely to serve the capital city of the country, names 'The Capitol'. Every district is poor; people struggle to survive on small amounts of food and minimum wages, while they work to provide coal, technology, food, power and other services to the Capitol. Each year two children between the ages of 11 - 18 are sent from each district to partake in The Hunger Games, an annual, event that involves forcing each child  to kill another until only one is remaining. The Games serve to keep the districts under control, as punishment for previous rebellions, and to warn them to stay in line.

The vital ideology to the way Panem is run; those in power control idas as well as resources. There is a dictatorship that is run under President Snow, a man who believes more in his own supreme leadership than the people of his country. He invests his creativity into the Games, he smells of blood and roses, and he purposefully aims to obliterate an hopes for rebellion. He believes that "hope is the only thing stronger than fear" and he deals with rebels by spreading fear through the districts. In the instant where Peeta is kidnapped, the Capitol Use civic and ideological power to maintain power and status.

They Live

In this article we see different theories and how these theories are interpreted by different people in society. The article talks about how not all ideologies are negative and how some of them could be true or positive. It then goes onto say that most ideologies have been created by the elite and upper class.

Representation 500 words

Representation With Theories:





White American men are represented in a variety of ways. For example, the three god like figures in the avengers are white masculine macho men. This reinforces the dominant representation of white American Men. This follows Berger's theory of 'Ways of seeing' as the men are seen to be the characters of most importance and power. Furthermore, the police officers that are seen defending the earth appear to all be white men. This reinforces the stereotype that men are patriotic and courageous.

Woman are also represented as being weak and inferior then men. This is evident in the way that the first shot of a woman is one with anguish and horror. This reinforces the stereotype of women needing men to protect them. On the other hand, Woman are represented as being strong and powerful. This is evident in the way Black Widow being able to kill a squad of men. This is effective as it shows how men and women are on an equal status in society at the moment. Furthermore, it reinforces the Mulvery's theory of the Male Gaze, this is evident as Black Widow is wearing skin tight clothing to show her curves.

Representation Cover Work: Mon/30/Nov

Representation

MM50

The article is about how the media are always representing woman as being "size 0" and the effects this has on the audiences behaviour and consumer habits. The article then goes on to state that brands such as Dove and celebrities such as Naomi Campbell are going against the idea that the ideal body size is 0 even though majority of the US population are size 14 or above.

The catalyst which started this debate was the film "A Perfect 14". This film is a documentary that challenges the idea of beauty and what is beautiful or normal, with the rejection of the traditional concept of what a woman should look like.

The 'Female Gaze' in this article challenges the 'Male Gaze' as it refers to how woman look at other woman and see what they do not have that makes them so beautiful. Whereas, the 'Male Gaze' suggests that men look at woman because of their beauty.

In my opinion I believe that women are represented as being beautiful and thin. I also think that the media are doing a good job because it is getting other females to think more about their health. I also think that it is because some of the media are effectively using both the hypodermic needle theory and the two step flow theory to manage and maintain how the audience perceive the ideal women.

MM51

A media text has three ways of being read:

Dominant

Oppositional

Negotiated 

An understanding of media texts helps us understand the reason for why the writer chose to represent certain people in a negative or positive way.

It then goes to show the audience a picture of a drawn pipe, it then suggests that the pipe shown is a re-presentation of what Magritte's saw. 

Media text create a false image of what reality really looks like. For example if the queen was shot from a High angle shot she would be portrayed as a weak character. Whereas, if she was shot from a Low angle shot it would make her look powerful and wealthy 

Cover Work- Thurs. 25/11, P6

Representation

Arnold Schwarzenegger - The Graham Norton Show

In this clip men are presented in a variety of ways. The host, Graham Norton, is represented as a more feminine character in regards to the more dominant representation of men. This is suggested in the way Graham Norton is so open with his sexuality and how he makes comedic jokes in regards to his sexuality. Furthermore, he challenges the dominant ideologies by his high pitched voice and camp persona, this is shown at 2:21 when he points to a picture of a man stretching in a more revealing pose. This refers to Tessa Perkins theory of stereotypes being positive or partly true.
On the other hand, men are also represented in a masculine more muscular way. This is shown through the use of having pictures of Arnold Schwarzenegger flexing his muscles. This reinforces the dominant representation of men as it shows them as being capable of protecting the things they love. This refers to Andy Medhurst's theories of shorthand but carries value judgement.


James Bond and The Queen London 2012 Performance

In this clip London is represented as being prestigious and elite. This is shown through the fact that what is being shown is not the rural sides of London but the places that tourists would like to see. This is also shown through the way tourists in this footage are foreigners, this suggests that London is an elite place through the way other countries are coming to London. This reinforces the dominant representation of London as it is seen to be one of the greatest places on this planet.
Men are also represented in this country but through a variety of ways. The first being patriotic well dressed men with an urge to protect the ones they care for and their country. This reinforces the dominant representation as men are seen to be the sole things that keep our nation standing. This links to Andy Medhurst's Theory of short hand but carries value judgement as it is trying to get the people watching to visit London.

Some Girls - BBC3 Trailer

In this clip women are represented in a variety of ways. The first being; Blond women are stupid. This is shown at the start of the trailer with Amber being blond and stupid. This subverts the stereotype of women yet it reinforces the stereotype of blond women. This links to Andy Medhursts theory of short hand but carries value judgement.

The second being Holli, she completely challenges the dominant representation of females this is because women are meant to be clam subtle and not aggressive. Whereas Holli was the complete opposite. Furthermore, she also challenges the dominant representation of women as she is more built than the stereotypical women. 
Finally, Viva is the only female in this trailer who shows traits of the stereotypical women. One of these traits would be that she is cunning and smart. This also links to Andy Medhurst's theory of short hand but caries value judgement.

Representation

Dominant

Alternative

Representation: Blog Task

Representation 

Representation: Blog task

Find a YouTube clip from film or TV and complete the same activity we have just done in class:

1) List the different people/groups represented in the trailer (men/women/Americans etc.)

White women and White Men, black people, Americans and America.

2) For each group, decide whether the representation is a dominant or alternative portrayal.

White women and White men the representation is dominant as it potrays the the white female protagonist, Black Widow as being the damsel in distress as well as potraying Iron Man and Thor as being God like figures. On the other hand, it potrayed Black Widow in an alternative representation as she is an assassin.

3) What stereotypes can you identify in the trailer?

In this scene woman have been represented as being the victims or the damsel in distress this is evident in the way the hulk had to save Black Widow. However, the dominant stereotype of woman have been challenged as one of the main protagonists is an assassin with the capability to kill a squad of men. This is effective as it shows how society has evoloved and how how woman and men have equal status. In addition to this with Hulk Black widow is seen as a sexual figure or a figure for men to gaze at.

Media Index

Media Index



1) Media consumption audit


2) Reading an image: RBK advert analysis & own choice advert analysis


3) Institution: major media institution research and presentationhttp://husseinasmediastudiesv1.blogspot.co.uk/2015/10/institution-presentation.html



4) Institution: brand values



5) Institution: CoolBrands research



6) Narrative: narrative theory YouTube clip analysis



7) Audience: psycho   graphics



8) Audience: audience theory blog tasks/questions



9) Audience: audience theory - dependency theory

Dependency Theory: Blog Task

Dependency Theory

Rokeach and Defleur took Uses and Gratifications one step further in 1976 in suggesting that people have become dependent on the media.

With Dependency Theory, they suggest that people rely on the media for information determining their decisions. This means the media can create many different feelings such as fear, anxiety and happiness.

TASK 1:

1) What do YOU primarily use the media for: entertainment or information? ( or something else?)

I primarily use the media for entertainment however I tend to use the media for information regarding school and the world around me. 

2) To what extent do you feel we are dependent on the media?

I think that we are absolutely dependent on the media whether it be Digital media or Print Media. This is because for the world around us their is media every where compared to what there use to be, new print products, new technology to see digital media and countless other methods of observing media in general.

3) Has our dependence on the media changed over the last 10 years? How?

Our dependency over media has changed over the last 10 years due to the fact that now the media being shown is not only the dominant ideologies but is also the alternative ideologies which could suggest that the audience want to hear both sides of a story instead of one.


4) Read this Telegraph article - does this support Depndency Theory? What is your personal opinion on this issue?

This Telegraph article supports the Dependency Theory because it suggests that ever since the internet the population have been relying on the internet to gather information regarding the media and the type of media they like to associate with. However, it also challenges the dependency theory as it is only related to the use of the internet and completely takes out the the fact of that their is also print media.

I agree with the dependency theory as it suggests that the media is solely based around the internet and the use of digital media which in this day and age is. However, in this day and age there still is the older generation who go under the psychographic of the resigned which suggests that they are brand loyal and do not want to get out of their comfort zone to trying out digital media.

Audience Theory: Blog Task

Audience Theory 

Hypodermic Needle Theory: This is a theory that suggest that the audience has ideologies "injected" into them.

Two Step Flow Theory: This is a theory that suggest that "opinion leaders" influence the audience and help mediate the text.

TASK 1:

1) Read this Mail Online Article about the effects of video games. How does this article link to the Hypodermic Needle Theory?

This article suggests that audience are passive and that they have no control over how they consume media. It also suggests that the media consumer can easily be swayed. In addition to this it suggests that with teenagers developing and growing the are susceptible to influence. 

This relates to the Hypodermic Needle Theory as it suggests that the audience are passive and that they just take what is being said and do not challenge the dominant ideologies associated with the media they consume. 

2) How does coverage of the Talk Talk hacking case link to the Hypodermic Needle Theory? Why might someone criticise this front page?

This front cover links to the Hypodermic Needle Theory as there is no evidence to back the idea that the Talk Talk hacker was a "violent video game addict". It also links to the Hypodermic Needle Theory as it intends on gaining the support of the middle class. This is because the article is in the daily mail which is read mostly by white middle class people. The myth around the daily mail is that it enjoys causing a moral panic and by having a picture of a 15 year old teenager as their front cover with a negative headline would get the audience to instantly agree and not challenge what the dominant ideologies of the author are.

TASK 2: 

1) Summarise the Two Step Flow Model. In your opinion, is the Two-Step Flow theory still relevant today?

The Two Step Flow Theory is a theory that suggest that "opinion leaders" influence the audience and help mediate the text. I think in some cases this is true, this is because the "opinion leaders" share the same interests as the audience that observe them. Which as a result, would make the audience assume that they would have the audiences best interests at heart when uploading content.

On the other hand, it is not relevant today as some opinion leaders should only mediate the media when what the media is saying relates to their specific area of specialities. For example it would not be a good idea for a Youtube Gamer to be mediating the media if it relates to Politics because Youtube gaming and politics are different, the same way David Cameron and Borris Johnson should not be mediating the media when it comes to Gaming.  

2) How does this Telegraph article on influential tweeters fit the Two-Step Flow Theory.

This Telegraph article fits the Two-Step Flow Theory as it talks about how tweeters, youtubers and bloggers are gaining more followers then members of parliament which could suggests that if Liam Payne was to try and mediate the text he could effectively do it as he has more followers than David Cameron and Ed Miliband. This relates to the Two-Step Flow Theory as it suggests that "Opinion Leaders" could potentially cause an increase in votes certain political parties if they wanted.

3) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link in to the Two-Step Flow Theory?

This article on Jamal Edwards suggests that he is an "Opinion Leader" as it shows him being as an aspirational role model. This links to the Two-Step Flow Theory as it says Jamal Edwards has been getting millions and millions of views and the fact that he was once put down could make him even more of an opinion leader as he went through more struggles than average youtubers and that is what some people require at the moment.

TASK 3:

For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.

Feedback

Hussein Abdi - The Resigned

WWW: Some good description/ profile (Location, Age)
WWW: Well designed slides.

EBI: Downton Abbey
EBI: Specific Texts
EBI: Guardian X

Psychographic Groups

Young and Rubicams: Psychographics UK DIY 4Cs Algorithm Your scores against each of the seven values were as follows: Survival 15.4 Escape 46.1 Security -38.3 Status 55.6 Control 33.3 Discovery 9.6 Enlightenment -38.3 Which makes your main value:  Status Click to read more and your secondary value:  Escape Click to read more

I was not expecting myself to come out as a succeeder as I always assumed I was an explorer or an reformer. I always thought I was an explorer because I've always liked going for things that I have never tried before. I also thought I was a reformer because I don't like to be restricted and try to support new things. 

My number one value was status which is from the succeeder's category which was quite shocking for me. My second value was escape which is what I can agree with as I do not want to be chained down by rules.

Psychographic Presentation: Resigned

Resigned

Institution: CoolBrands research

Cool Brands

5 Brands from top 20 that I personally admire:

Apple: I personally admire apple because they stand out from other Tech providers. An example of this is the fact they use their own operating systems in their products.
Youtube: I admire Youtube because it anyone can upload what they want it just depends on creating an account which could potentially make them famous. An example of this would be KSI or Syndicate.
Nike: I admire Nike because it stands to unite people as well as help people stand out.
Netflix: I admire Netflix because it prevents people from illegally downloading and streaming movies or TV programmes online.
Sony: I admire Sony because they are one of the leading companies in games console manufacturing.



Write a sentence or paragraph on these companies Brand Values:

Apple's brand values would relate to their adverts. They aim their products to the wealthy and to the people who live a rich and luxurious lifestyle. This brand made it to the list as it is one of the most well known brands to date.

Youtube brand values would relate to their adverts. This is because the way they promote Youtube is through other Youtube videos they do this by aiming their adverts with the genre of the video that is being played. This is why I think the brand values for Youtube would be either Comedy-Humour or Happy Families.

Nike is on of the largest sports clothing shops in the world which provides spotswear and footwear. The brand values for nike is that the consumers admire the idols who wear nike such as Messi, Rooney and Alexis Sanchez .so therefore they purchase the items thinking that if these celebrities wear this then I will perform like them.


Netflix is one of the most well known legal Movie or TV streamer and also show their brand values through the use of adverts. The brand values for Netflix are Happy Families because most of the Netflix adverts contain a family holding onto each other or laughing at a comedy.

Sony's brand values are elite and Successful/Happy Families. This is because their products are priced quite high and most of their products are targeted towards families.

Institution Presentation

100-10-1

Brand Values

Audi

Audi is a luxury brand car that is targeted at higher class individuals. Audi is a well known global brand that most individuals associate with business men. Audi allows consumers to be inspired by the look and feel of the car therefore, they would be willing to work hard and have a high rank within their hierarchy in their job profession. This will allow them to have a high pay in order to invest into an Audi car. This fits into Dyers line of appeal of having rich, luxurious lifestyle, having successful careers and self-importance and pride. 

The Brand Audi is a luxurious car company.

Success

McDonalds

McDonalds is a global fast food restaurant that stretches from the United Kingdom to China. McDonalds provides meals for all age ranges therefore, it keeps all consumers happy. McDonalds is a restaurant that all kids and family associated with happiness due to the fact that it brings them altogether. This links with the principle of a family meal. This fits into Dyers line of appeal of happy families and childhood. This links with childhood as all children now days have memories of going to McDonalds when they were kids.

The Brand McDonalds is about the happiness of all consumers.

Loyalty

Nike Football Boots

Nike have many different categories under their brand name however, Nike football boots are their number one sellers. The boots are worn by elite players within the football profession therefore, suggesting if other consumers were to wear this they would follow the ideal football players path. In addition, pride from Dyers line of appeals will come into play as the person whom is playing in Nike boot will feel proud over the fact they’re wearing Nike boots not any other brand. This shows the success of Nike as a global company including their impact on the sport.

The Nike brand is about providing boots of high quality.

Individual

Apple is a well known technology brand that produces many things from phones to Ipads to Macbooks. Apple is probably one of the most known technology brands in the world. They are well known for how reliable there products are and how innovative there products are. Apple want to be seen or presented as the best. Apple is a luxury brand that is expensive but is covered by its efficiency.

The brand Apple is about innovating and supporting ideas.

Technology.

Disney

Disney is a global brand that is targeted main towards children. Disney provides TV programmes, music, theme parks, stores etc. in order to target a large amount of audience. Disney is commonly associated with most children’s childhood. Therefore, this links with Dyers line of appeal. We see Disney as a family brand that offers happiness to all through their comedy cartoons and movies. It’s a friendly brand that all children and parents can trust and love.

The brand Disney is about providing happiness.

Childhood.

MIGRAIN introduction to Media: Reading an image

Image Analysis

RBK 50 Cent Analysis

The monochrome colour scheme of the advert is black and white which connotes a sense of seriousness which reinforces the fact that Reebok are a serious company, also the fact that the central image is 50 cent who is a well known artist around the world suggest that they are advertising to the younger generation such as the teens and late teens. I would also say this because if Reebok were advertising to the older generation then they would have used another artist other than 50 cent as 50 cent is a negative role model because of some of the words in his lyrics. In addition the fact that behind the copy there is a finger print sheet which connotes danger, criminal and outlaw. However the fact that 50 Cents muscles have been made to look bigger refers to Mulvey's theory of the female gaze. Also the myth behind finger print sheets is that they committed something heinous or something which could harm others. The fact that a well know company such as Reebok have used this suggest that they want to relate more to the teenage side of society. The lighting also has a significant effect on the poster as it outlines the key features of the advert like the Scar on his left arm, it also shows that there not using a random stranger but that their using 50 Cent.  Also the copy refers to when his past when he got shot at by other people. The fact that there referring to a sensitive memory suggest that there saying that everyone has a past and that she should carry on with what they do everyday which also creates a positive effect on the Reebok company. The copy " I am what I am" also suggests that Reebok are an independent store and that they don't follow others. In this Reebok advert the producers preferred intentions is to come across in a serious tone. In addition to this the copy is in a street text serif suggests that RBK is the latest in fashion sense and is cool, it also reinforces the target audience is for the younger generation. The fact that all the "O"'s have been coloured in white, this could suggests all the times 50 Cent has been shot at. This would give the audience a sense of self pleasure/personal identification.

This is a print advert from "Moms Demand Action". 

The colour scheme is of a bright nature which suggests that this is targeting families.However, the fact that the colour of the two children seems drained suggests that this advert is not joyful but is regarding a serious matter. The fact that the tag line says "one child is holding something that's been banned in America to protect them. Guess which one". This suggests that the audience are being told to first think about the mise en scene and come up with the answer they assume is right. The fact that the female in the picture is holding a gun where as the male is holding a kinder egg suggests that the answer is not bait but is concealed. In addition, the fact that the image shows gender reversal could suggests that it is challenging the ideologies that guns are for men and toys are for women. Furthermore, the fact that the child carrying a kinder egg is an oriental child suggests that only the pure white race are superior and more dominant which leads on to Richard Dyer's theory of stereotypes.The tag  line at the bottom of this picture says " We wont sell Kinder chocolate eggs in the intrest of child safety. Why not assault weapons?". The positioning of this tag suggests that the people behind the production want the picture to speak for it self and to potray the dominant reading. The fact that the text is small itself suggests that the text is the child and the fact that it could barely be seen suggests that the children in America don't have a choice in any of the choices that could or could not benefit them.

Introduction to Media: Media consumption audit

Newspapers

• I read the evening standard when I can.
• I usually tend to follow with the main article and then go back to page 1 and go through it.
• I hardly read the sports section because I do not believe that it has any effect on me and my everyday life.
• I usually read the article's that tend to have some sort of moral panic with it, for example recently I read the article that spoke about how a three year old Syrian refugee was found, washed up dead,  by a police officer. 
• I tend to pick up the newspaper when ever I can or if I do not have anything else to read.
• No, I do not read the online versions of any newspaper.

Magazine

• I do not read magazines because I believe that it is a waste of time and has no effect on my life.
• I do not read magazines.

Television

• I think I spend over 5 hours watching TV.
• I usually watch TV when I am about to leave the house for school or late at night.
• I like to watch Arrow, Flash, Suits and Prison Break.
• I watch TV with my family and sometimes by myself.
• I watch Big Brother whenever I can however when I can't I watch it on demand.

Radio

• Sometimes I listen to the radio when I can.
• I like LBC 97.3 and Capital FM.
• I think I listen to the radio for 30 minutes.
• When ever I am in a car.
• Go on my phone.

Cinema

• Mission Impossible Rogue Nation
• Edge Of Tomorrow and Maze Runner.
• My brother in law and sister.
• We had an agreement although I did suggest both films.
• TV.

Online

• I access the Internet everyday.
• At home and at school.
• Ch131.so, Putlocker.so and Kissanime.co
• I access these sites for entertainment purposes.
• I go on Apps on my phone. For example, Snapchat, Twitter and Vine.

Introduction to Media Studies

Introduction to AS Media Studies

I chose to do AS media Studies because I enjoyed it at GCSE and I have heard good reviews about it. I also want to get a better understanding of the media, so I can make judgments that have not been coerced by the media. 

The media is important because it creates a mass effect on the public giving people different ideas on different topics. For example, the way the media represents youths creates a magnet, per say, attracting negative and hostile thoughts to surround the common youth.

I hope to learn how the media is changed or altered to make good things look like bad things. I also hope to learn the reasons why the media is altered to divert a moral panic and what a moral panic's effects could do.

I enjoy reading newspapers when ever i get the chance. However, what i enjoy most about the media is watching Arrow, Flash and Suits.

Unless you count using Premiere Pro and Photoshop for GCSE I do not have any practical experience.  

The A levels I am studying at the moment are:

AS Media 

AS Business

AS ICT