Ill Manors E-media: Website Analysis

What examples can you find of the Ill manors brand on the Ill Manors website homepage screengrab above?

The Ill Manors brand is shown in several places in this screen grab. It is shown clearly in the top left hand corner of the web page; Ill Manors Logo. In addition to this the Ill Manors logo film name is being used as a brand rather than a film name. This is also evident to the right of the Ill Manors logo, the fact that it says HASHTAG Ill Manors relates to the audience that Plan B is trying to target. Another example of the Ill Manors brand that we can witness is the use of the gun that is shown in Riz's hand. This shows the Ill Manors Brand because it is what is shown in some of the print adverts. Finally, the razor blade that is shown at the bottom of the website refers to the Ill Manors brand because a razor blade is a significant thing in the Ill Manors film. It also connotes death and gives the audience a sneak insight into what connotation revolve around these characters.

How does the website encourage the audience to buy or interact with Ill Manors products?

The website gets the audience to buy Ill Manors as it constantly tells the audience in text an graffiti to purchase the film. An example is, underneath the wall where it says "ILL MANORS Buy NOW". It also says "Buy now" on the left hand side. Furthermore, it gets the audience to interact with Ill Manors through the use of hash tags and links to their Facebook, Twitter and Instagram.

Look at Plan B's official website. How does it use social media in terms of content and design? 

Firstly, the Ill Manors homepage allows user to interact more and associate more with the Ill Manors brand through the way they links to 5 different social media accounts: Soundcloud, Youtube, Twitter, Instagram and Facebook. It also does this by taking interests in debates and campaigns. This is effective at completing Plan B's mission statement as it would help the youths interact more politically and it would keep them updated with current affairs. It also uses social media by taking an interest into the latest music that is "hot" right now.

Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? 

In this article we see Plan B's true ideological beliefs being represented and it does not do what we expected. Plan B speaks about how he is not agreeing with the riots but in fact he is condoning the riots itself. Furthermore then goes onto say, that yes he understands why the people in Tottenham were rioting but everyone else in the country just took it as an opportunity to steal and loot shops. In this article Plan B also goes onto say how he does not agree on how the media on generalizing the youth and everyone that tries to empathize with them.  

Why do you think social media is overtaking official websites in terms of film promotion?

I believe that social media is overtaking official websites because nowadays anyone can make a compelling argument over social media however on official websites user comments can be deleted by the server administrator.

Tag London

Summarise the Ill Manors Tag London campaign in 100 of your own words

The the Tag London campaign was one of the many techniques that Plan B had used to promote his film.He used social media as a means to promote Ill Manors. Plan B had set up a twutter account called @ Taglondon, this is where thousands and thousands of twitter users would tweet about London and what they believe needs to be changed. After this Plan B would then get a graffiti artist to write these tweets down and he would then project them onto iconic London landmarks such as; the London Eye and Big Ben.This would promote the film alot because it would be a representation of what the youth of London really think about the government and how rebellious they are towards authority.

How does the Ill Manors Tag London campaign help to promote the film?

The marketing campaign helped promote the film because it 

constantly showed the Ill Manors title this was effective in attracting the audience as they would see some of their own tweets on iconic landmarks, this would also show personal relationships. It was also a good idea as it made use of a social networking site that Ill Manor's core target audience would most likely be using.

What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study

The links that are shown are between Tag London and the Tedx Lecture as well as the NME article. This is because he shows his views on politics and the dominant ideology in this country. However, unlike the Tedx Lecture he is allowing his audience to also show there views on the dominant ideologies.

Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

 "THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS"

This relate to the strugglers and it links to the TEDx lecture as its all based on the fact that the government are the ones that are cutting benefits and closing down government funded youth centres.

  

"ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS"

This tweet relates to aspirers because they are the young adults that want to get the high end jobs and will be the ones to make the change in the future. It links to Plan B's interview on the Jonathon ross show when he stands against the government stating that they are corrupt.

  

"LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS"

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This tweet relates to the Jonathan ross show as he talks about how London as a city is very corrupt and needs change he also says how the government are not doing anything to help the less fortunate.

"@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,"

  

This tweet refers to the psychographic group of strugglers this is because the the Olympic stadium was built next to an estate to try and make South London glamorous instead of paying attention to middle - lower class people who are living in estates.

Print Platform: Branding

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

A key convention that is used in this DVD case is reviews and ratings, this is effectively used to at the top of the case to make the audience feel like they are being treated to something exquisite, prestige and extraordinary. Another key convention that is used is the use of a central image. This is effectively used to give an idea of what the film will be about and who the intended target audience is. Also the use of having the directors name at the top and the bottom thirds of the front cover is effective as it tries to direct the film at Plan Bs (also known as Ben Drew) fan base.

 

What design features help identify the Ill Manors brand?

The design feature that solely helps identify the Ill Manors brand is the font of the title "ILL MANORS". This font identifies the Ill Manors brand as it is seen on every platform from Print to E-Media to Broadcast. The font is shown as tower blocks and is used to give the audience an idea to where the film is going to take place. Another feature that helps identify the Ill Manors brand is the use of having one of the main characters staring as the central image. This is effective because already has a fan base as he is already a well known actor thus resulting in his audience being able to come and watch the film which would mean that Ill Manors would receive more revenue. 

What examples of synergy can you find with the broadcast platform or other print examples?

Synergy is at the top of the cover as it says "from the explosive star of the Sweeney" this is effective as it makes the audience think that Ill Manors is also going to be a good film because Plan B acted in The Sweeney. There is also synergy with the Ill Manors Album as it has the same title.

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

The same font and colour is a key convention that was used widely in the print platform this is effective as the audience would be able to associate it to the producer and music video. In addition, the razor blade is used to connote something deadly about the narrative of the film. As it's a large image, it would help the audience get a better picture to what it is significant. The razor blade acts as a Macguffin as the audience just assume that it is not significant however it is one of the most significant objects in the story.


What design features help identify the Ill Manors brand?
The background of where this billboard is placed doesn't look aesthetically pleasing which could be deliberate to suggest that the narrative of this film is going to be urban and gritty, this is reinforced through the costume and attire Plan B has on. Furthermore, the background of the print image includes council estates which an audience interested in the film will realise is significantly emphasised in several other print media.

What examples of synergy can you find with the broadcast platform or other print examples?
The only thing that is cross promoted is the the title of "Ill Manors" and the font of this title.

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

A typical code and convention that can be seen in this article is the use of a release date. This is significant as it is the one of the two pieces of text that is seen in this article. The lack of text on a poster is significant as it heightens how important the central image is and also acts as an enigma code getting the audience to think why is the character throwing up. This would get them to identify that it is because one of the key words in the title is     "ILL" this gets the audience to question what the true narrative of the film would be about.

What design features help identify the Ill Manors brand?

The main feature that helps identify the Ill Manors Brand is the use of having the same font as every other platform. Furthermore, the use of a tag line at the top of the print suggests that it is a statement rather than an enigma code. In addition to this the fact that it says "Some environments are just harder to survive in" gets the audience to notice that Riz Ahmed is one of the main characters in the film who are struggling to 'survive' in their own environment.

What examples of synergy can you find with the broadcast platform or other print examples?

Synergy is shown through the use of Riz Ahmed. Riz Ahmed creates the synergy as he is seen on the Ill Manors Website as well as the fact that he is in more than one film which helps the audience identify him with his other productions. This is effective 

Ill Manors: Print Platform

ILL MANORS: PRINT PLATFORM CONCLUDED




1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
I believe the target audience is aimed solely at males because they advise the male gender on how to lose weight, I have come up with this decision because the article is based on the life style of a previously overweight film director and artist; Plan B. I think the psychographic group that goes with this text is mainstreamers, I think this because it is only mainstreamers that go with the flow of losing weight because now it is the norm. His lifestyle is represented in this article so that his target audience can get to know the artist as a person.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
The article does more than entertain because it provides the audience with information regarding Ben Drew's lifestyle and his dress sense. It also shows plan B with the determination he had to have to lose weight, viewers can also learn to become more dedicated and more successful.
3) What codes/conventions of print interviews can you find in the article?
This article follows some of the main codes and conventions of a print interviews. An example of this is the use of quotations, this suggests that there is authenticity in the article and it is Plan B that is actually talking here.


4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The thing that keeps the audience enticed is how Plan B talks about his political views, This kept the audience interested as Plan B's political views were not particularly dominant so it shows that the audience would be engaged as it challenges the dominant ideology.


5) What synergy can you find between this text and the broadcast examples we have studied so far?
We can see cross promotion in this article through the way Ben Drew talks about his political views this is cross promoted with his TEDx Lecture.






1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience for NME would be 55 per cent Male to 45 per cent females. I would say this because NME is a music magazine and also shows the occasional film reviews and news, I would also say this because the first picture seen is of Plan B putting his hood on with a cigarette in his mouth. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This NME article does more than entertain the audience because it creates a sense of personal identification with Plan B's core target audience. This is shown through Ben Drew's use of slang/colloquialism, an example being when Plan B says " I thought,' Ah, for fuck's sake...". This creates a sense of personal identification as its the language that these youths understand nowadays. 
Leading on from this I would say that this article touches upon personal relationship with Plan B as it creates Plan B as being a father figure to the youths as he is the one fighting politically and the right way unlike some of the youths that are being tempted to commit crime.


3) What codes/conventions of print interviews can you find in the article? 
One of the codes and conventions of print interviews that were used in this article is the use of quotes. The use of quotes in this article is interesting as it helps and gives the audience an understanding of Plan B's political views and his ideological beliefs. The quote that stands out the most in this text is "Plan B attacks David Cameron". This is effective in using the codes and conventions as it already suggests the type of people this Music magazine article is targeted at, this may have also been used to increase Plan B's reputation as being a saviour for the youth. 


4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The article gets the reader to keep on reading on as it makes constantly will throw in key dates or key details regarding Plan B's film "Ill Manors" or his soundtrack or the actors such as "Riz Ahmed" that will be in Ben Drews Film.

5) What synergy can you find between this text and the broadcast examples we have studied so far?
The cross promotion that is shown with this article is with the Ill Manors Film and Plan B's TEDx Lecture. The cross promotion that is shown with Plan B's TEDx Lecture is the fact that he is sharing his ideologies with the audience and trying to get them to agree with what he is saying. It cross promotes with the film and soundtrack through the way it subtly mentions Actors In the film and through the way it gives the audience dates for when the soundtrack and film will be released.




1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The ideal target audience for this article would be 50 per cent male and 50 per cent female with the social class A B C1 this is because the guardians core target audience are more left winged so having Plan B's beliefs being shown will challenge some of the dominant ideologies regarding youth. Furthermore, I went onto say that it would go with the social class of C1 being the main Guardian target audience are meant to be educated enough to understand some of the language that is used. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This article relates to personal identification as Ben Drew talks about his past experience and his struggles. This is personal identification because it relates to the middle class people out there that are struggling to keep there children away from crime because the government are the ones that are taking away the things that helped children stay off streets, but now they have nowhere to go to let loose or be themselves.
3) What codes/conventions of print interviews can you find in the article? 
One of the codes and conventions of print interviews that were used in this article is the use of quotes. The use of quotes in this article is interesting as it helps and gives the audience an understanding of Plan B's political views and his ideological beliefs. The quote that stands out the most in this text is "I love directing. But does my art change lives? I don' t think it does'". This stood out the most to me because it makes the audience feel the pain that Plan B is going through. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The article includes hyper links to more reviews articles on the movie from different columnists but also social media on the side has been interviewed into the article, places to leave comments or follow the social sites to keep updated with any latest news of follow up features of the movie.


5) What synergy can you find between this text and the broadcast examples we have studied so far?

Synergy is shown in the article is shown in relation to Plan B's Tedx Lecture as it talks about plans B's beliefs and ideologies. It also shares synergy with the Ill Manors Film as it give links to ratings and reviews to the film.

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience for this article would be a lower-middle class and appeals a little bit more to women as it shows more trivial matters than urgent matters.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This article would be entertaining for the audience as it highlights the critical side of Ill Manors and how it could cause a Moral Panic
3) What codes/conventions of print interviews can you find in the article? 


4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the readerinterested in the article to the very end?
The article uses pictures and videos to engage the audience instead of just text. A picture of Drew himself is included within the narrative as well as of a shot from the movie with Riz Ahmed facing a gun at his reflection in the mirror. The all doubtfully suggest the amount of attention and love a child requires during its childhood to really form a sane and what appears to be 'respectful and successful' in society.


5) What synergy can you find between this text and the broadcast examples we have studied so far?

The synergy that is shown is in relation to the images that are taken from a scene in the film.

Ill Manors Broadcast Platform Concluded

Ill MANORS: BROADCAST PLATFORM CONCLUDED

BBC Radio 1

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?
 1. The  number of listeners that listen to BBC Radio 1 are 11 million. The figures have drastically been declining because the use of the internet, namely YouTube, is what is generally used to hear interviews or listen to music.
 
2) Who is the target audience for BBC Radio 1? 
2. The target audience for BBC Radio 1 would be young people, roughly around 17-30 years of age. I would say this because this station features majority modern artists from the music industry. The psychographic group I would associate with BBC Radio 1's target audience are Mainstreamers, this is because the people featured on this radio station are usually mainstream pop artists.
 
3) How does Plan B promote Ill Manors in this interview?
 3. Plan B promoted Ill Manors through the constant referral to the films release date and music album that came out with it. This made listen aware and made them "save the date". Furthermore, by Plan B showing his dedication in editing the film causes anticipation because he presents himself as working tirelessly to finish the film to the best of his ability.

4) What representation of Plan B can we find in this interview?
4. Plan B is represented as being compassionate and caring for where he was originally brought up as he talks about how the Olympic games have brought attention to the area of East London. He is also represented as being a father figure to the youths around East London as it shows that he cares for them greatly. This is reinforced by how he talks about how he hired some young actors from his a school in East London to show the realism of the film.


Jonathan Ross Show

1) THE HISTORY OF THE JONATHAN ROSS SHOW? CHANNELS APPEARED ON? CONTROVERSIAL PAST?
 
The Jonathan Ross, show  aired on ITV on the 3rd of September 2011. It use to be called 'Friday Night With Jonathan Ross' The show later on moved to BBC. A major controversy,which shaped how Jonathan Ross was seen, Jonathan made 'disgusting' remarks on Thatcher when interviewing David Cameron. In the same year Jonathan Ross commented on Fearne's interview with Prince William and Harry in a 'disgusting' way.
 
2) WHO IS THE TARGET AUDIENCE (PSYCHOGRAPHICS/DEMOGRAPHICS) AND WHY? 
 
The target audience for this show would be in the psychographic group of Explorers and Reformers. This is because an Explorer would like to learn both sides of the ideologies being shown.Whereas, a reformer would only want to listen to this because it subverts the dominant ideologies. in the ages between 30-45 who have kids in their teenage years to protect them and understand them more. 

3) AUDIENCE APPEAL FOR SHOW LIKE THESE?
The audience appeal for The Jonathan Ross show would be most likely for comical purposes instead of for serious debates and talks. This is because of the people that are being shown int the clip. Plan B is a controversial artist who made a film about drugs prostitutes and murder. Whereas, Jonathan Ross is a controversial figure for the various comments he made in an interview with Prince Willam. 

4) How is PLAN B REPRESENTED?
Plan B is represented as a Intellectual person who wants to make the world a better place for the youths. He is also represented as someone with a kind heart and a good personality, this is shown in his posture and how he interacts with Jonathan Ross.


SBTV Interview

1) What is SBTV? Research the channel and explain how it became successful.
SBTV Global Ltd is also known as S.b.t.v or SmokeyBarz TV, is a company run by a small team of young people who work on web-based music videos or events and then upload them for the whole world to see. The founder, Jamal Edwards, attended Acton High School and started up his company by uploading hand held videos of artists free styling. . As the channel began to attract more attention, it also began offering lifestyle interviews and event coverages. As a result of this  SBTV  became more and more successful as there became many celebrities, such as Chipmunk, Tinchy Stryder and Plan B.

2) Identify the target audience for this interview (demographics/psychographics) and say why.

The target audience that I identified within this interview was mainly teenagers between the ages of 15-20. This is because they are more likely to follow these celebrities on social media as well as listen to their music on youtube. I would have also said this is the target audience as it suggests that the teenagers are the ones who use the internet the most.

3) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
The opening of the clip instantly appeals to the teenage audience through the colloquial language used. The use of the swearing means that the youth of our generation can feel like they are in a normal environment. This can allow them to build a relationship with these celebrities. Thus, resulting in getting a personal identification with the audience(Blumlar and Katz).

4) How is Plan B (the brand) represented in this text?

Personally, I think two sides to Plan B are presented. The first side is the negative portrayal of him as a person who swears and has no respect. However, it also portrays himself as the thing he aims to subvert in his movie 'Ill Manors', a 'Chav'. We could argue that his work ethic portrays him as the opposite.  This is due to all the hard work he has put into Ill Manors.

DVD Extras

1) What does this tell us about Plan B's intentions in making the film?
Plan B has variety of intentions consisting throughout the British film, 'Ill Manors'. However, his strongest intention was to subvert the stereotype that has been placed on council housed teenagers. Plan B has done this by showing characters in the film who would generally fit the stereotype of "CHAVS", Plan B's interpretation to the word 'chav' are people who are Council Housed And Violent, Plan B than full subverted the stereotype by making it Ed be seen as the cold heartless criminal he is until the point he threw away his life in order to save the babies. Furthermore, another one of his intentions were to show the audience his life as a teenager and how he grew up.

2) What do we learn about the production process for Ill Manors?

Axiomatically, Plan B tells the audience that this art house film was done on a very low budget. We are also told that most of the start up funds for Ill Manors came directly out of Plan B's savings this was because Plan B was hoping to receive a handsome profit. This may have been risky however Plan B was very determined to not let anything stand in his way. Furthermore, in order to make the film look more life like he had to hand pick actors that were "from that life" as he knew a professional actor would not give the exact feel required.

3) What can you tell about the possible target audience from this short documentary?
The initial target audience is mainly the people who were not rioting, and the people who do not appreciate the presence of council housed children. As Plan B was once a council house child himself, the audience instantly assume that the target audience would be people like himself, as that is what is constantly being shown in the film. However the main audience that Plan B attemted to target were the resigned and the succeeders, this is because it is them two psychographic groups that were looking down on the lower class.

4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? 
From what is said in the documentary I can say that Plan B did believe that it completed what he wanted. Ben Drew managed to get real and well known actors(Riz Ahmed and Ed) as well as locatyions that gave a realistic yet natural approach to things.
He was also able to draw his experiences and his childhood which helped shape him to become the director he was. Furthermore, we can say that the film was successful as he said it was the most fulfilling feeling ever.

Ill Manors: Tedx Lecture

Ill Manors Tedx lecture 

What does Ben drew say about the opportunities for young people and how did this inspire ill manors?
Ben Drew (Plan B) believes that the younger generation are not given any second chances, Plan B gave an example of when he was kicked out of school and because no other school would take him he ended dropping out of school altogether, this was due to other schools not giving him an opportunity to reform that he got up to allot of illegal crime base activities in his younger years. He also talks about the government closing down community centres therefore the younger generations have nothing better to do in the summer as a result getting involved in violent activities. this inspired ill manors because he said he created opportunities for most of the young casts of ill manors and talks a bit about the boy in 'top boy' and how being rejected of ill manors made him more determined and other roles. he thinks of himself as an opportunity maker for young adults to distract them from the street.

What is plan B's beliefs/politics? What are his values/ideology?
Ben Drews views and beliefs on the government and politics itself are negative, Plan B believes that they are the reason that gang activities and youth crime has rapidly increased due to the governments lack of presence in the rural parts of London. He thinks that he himself can be the one to create opportunities for the younger generation however he knows that he can only help people in the areas that he specialises in, he gives examples to how he tried helping a youth who didn't make it into the Ill Manors film but he managed to get the leading role in "Top Boy" he was trying to set an example to how the littlest help can be effective to help a youth turn into a caring honest man/woman. 

Who is the target audience in the Tedx lecture?
Firstly, the audience that are visible in the Tedx lecture were mostly white middle class men and women. This is completely different to the target audience of the music video. The fact that the target audience was different for the music video and the Tedx lecture suggests that he is trying to target the mass market instead of the niche.

What does Plan B say about the media?
Plan B believes that its because of all the negative representation of teenagers is the cause for why people are too afraid to walk on the same side of the street as a group of youths. Furthermore he thinks that because of the extreme misrepresentation that the media do the younger generation are starting to feel like they are outcasts in society which is why they do desperate things to try show that they have power of some sort. It could also be because of this that they think that society already see them as being bad which is why they try fit the image that is being put on them.