Monday, 2 November 2015

Psychographic Groups

Young and Rubicams: Psychographics


UK DIY 4Cs Algorithm
Your scores against each of the seven values were as follows:

Survival15.4
Escape46.1
Security-38.3
Status55.6
Control33.3
Discovery9.6
Enlightenment-38.3
Which makes your main value: StatusClick to read more
and your secondary value: EscapeClick to read more


I was not expecting myself to come out as a succeeder as I always assumed I was an explorer or an reformer. I always thought I was an explorer because I've always liked going for things that I have never tried before. I also thought I was a reformer because I don't like to be restricted and try to support new things. 

My number one value was status which is from the succeeder's category which was quite shocking for me. My second value was escape which is what I can agree with as I do not want to be chained down by rules.

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