A Field In England: The Appeal Of Art House Film
Read Beyond Hollywood: Reading Art House Cinema. This s in MM45 on page 24 - go to our Media Magazine Archive to find the article.
What are some of the suggested audience pleasures for Art House Film?
The audience pleasures that are suggested are surveillance(Uses and Gratifications Theory: Blumler and Katz). This is suggested as it gives the audience an insight into the Art House industry. Furthermore, I think it would link to personal identification as an art house viewer may want to know more about why they enjoy it.
Why do some audiences struggle with Art House Film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Some audiences may not understand the narrative of an arthouse film due to either the language of the film or the suttle implications that are suggested through out an arthouse film. The uneducated audience are particularly the type of audience that would not understand the narrative of an arthouse film, this could be because of there short attention span or because they would rather prefer to watch a mainstream action film. Furthermore, the psychographics of the audience would need to be applied to find the exact reason why some audiences would not comprehend or understand the narrative of an arthouse film. Unemployed people would usually go under the category of strugglers which could also lead to the reason why they out of all the catagories are the most likely to not understand an arthouse film this is because they would usually go to the cinema to escape (Blumler and Katz Uses and Gratifications theory) from everyday life.
To what extent is Art House Film only for the middle classes and older audiences? Why might this be the case?
Arthouse cinemas will only go into the realm of being only for the middle class and the older audience when they live out of the city and in country side areas that do not have any main stream cinemas. In addition to this it could be because they find mainstream movies nowadays to be more violent compared to how they use to be. This could also suggest that arthouse movies are created and produced and distributed solely for the audience that fit the psychographic group of resigned.
What type of audience would A Field In England appeal to?
A Field In England would appeal to a more older educated audience because the film is set in the 1600's. This would suggests that it is for the more older generation or the people that just want to educate themselves more.
Wednesday, 9 March 2016
Thursday, 3 March 2016
MEST 1 Section B: A Field In England
100 Word Summary
In this article the writer talks about how the original distribution method was a little bit perplexed and unusual as it would mean that anyone would be able to steal the contents of the video and post it online for the world to see. Thus, resulting in the company not being able to get as much revenue if they distributed it the normal way. It then goes onto compare it self to much larger Hollywood methods.
How was A Field In England’s release different to typical film releases?
What are the advantages to releasing the film across all platforms on the same day?
What are the disadvantages to this approach?
What target audience would A Field In England be aimed at? Demographics and Psychographics.
The psychographic group that is suitable for this film would be Explorers because Explorers are more likely willing to try new things out. It is also good to mention what the social class that this film would fit into would be A B C1 this is because the people in these classes would be more willing to spend there money to try out new things.
Do you think all films in future will be released across all platforms simultaneously in future?
I think that films will not be released simultaneously because it will result in companies that are behind the distribution and production of the film will not be receiving as much of a revenue as they could possibly get. Also because digital technology is gradually increasing and makes me think that later on in the future TV's and the cinema will not be the go to place to watch Films, which means that companies will be making a loss if they distributed on every platform
In this article the writer talks about how the original distribution method was a little bit perplexed and unusual as it would mean that anyone would be able to steal the contents of the video and post it online for the world to see. Thus, resulting in the company not being able to get as much revenue if they distributed it the normal way. It then goes onto compare it self to much larger Hollywood methods.
How was A Field In England’s release different to typical film releases?
A Field In England's release was different to the release of a typical film release because it distributed it's film on every platform at the exact same time. This means that it was streamed online, on the TV, Cinemas and was available for purchase in stores on the same date day and time.
This was a very different form of distribution because it meant that anyone with the right technology would be able to record the film and make it available for the public to view.
This was a very different form of distribution because it meant that anyone with the right technology would be able to record the film and make it available for the public to view.
What are the advantages to releasing the film across all platforms on the same day?
A Field In England's distribution methods may have been perplexed and different however it had a significant advantage. The advantage was that they took into consideration the fact that there would be people stealing there film so they distributed it everywhere. So that there would not be a point in illegally uploading it when the real high quality version is available to view.
Secondly, it was effective because it managed to target a wide audience. It managed to target the elderly and families as it distributed the film onto TV so that the family can watch it together. They targeted the film at the youth and young adults as they made it available to be viewed in cinemas.
Secondly, it was effective because it managed to target a wide audience. It managed to target the elderly and families as it distributed the film onto TV so that the family can watch it together. They targeted the film at the youth and young adults as they made it available to be viewed in cinemas.
What are the disadvantages to this approach?
The disadvantages to this distribution method is that anyone with the right technology would be able to record the film and make it available for the public to view. This would be a disadvantage as it would mean the distribution studios would not be receiving as much profit or revenue.
What target audience would A Field In England be aimed at? Demographics and Psychographics.
The psychographic group that is suitable for this film would be Explorers because Explorers are more likely willing to try new things out. It is also good to mention what the social class that this film would fit into would be A B C1 this is because the people in these classes would be more willing to spend there money to try out new things.
Do you think all films in future will be released across all platforms simultaneously in future?
I think that films will not be released simultaneously because it will result in companies that are behind the distribution and production of the film will not be receiving as much of a revenue as they could possibly get. Also because digital technology is gradually increasing and makes me think that later on in the future TV's and the cinema will not be the go to place to watch Films, which means that companies will be making a loss if they distributed on every platform
MEST 1 Section Social Network
How many 'likes' has the Ill Manors film page had?
31,590 total likes.
What is the top of the page promoting?
The header for the Facebook page promotes the Ill Manors DVD
Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
One example would be the synergy of the DVD and Blu Ray copies of the movie, using the Facebook page helps promote the audience to buy the dvd and contributes towards the overall success of the film, another use of synergy would be Plan B as an artist and his album, the page promotes plan bs shows and new music.
Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
One example would be the BFI competition that helps youth make a film by the same institution that made ill manors. Another example is by sharing the ill manors music video and writing "is ill manors the anthem of the year" this helps the audience comment. They also ask questions like "Did you like ill manors?" to help promote other films.
Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
The Facebook page uses the stream of the album launch to promote along side images of the party, they also use many posters of the album to help promote.
Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
How did the institution use the Facebook page to promote the film's release in May/June 2012?
Ill manors used a countdown technique with new articles, interviews and exclusive links for whoever followed the countdown to the film, this helped keep the audience anticipated.
Twitter:
How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
What hashtags are used on the Ill Manors Twitter feed?
The twitter feed interacts with its audience by retweeting tweets made by fans to keep them in touch, the feed also used the hashtag #iLLManors to help expand the audience.
Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
Ed Skrien as he is a key actor in the film, Riz Ahmed as he is the main actor & also Plan B has he has the highest amount of audience that will watch the film.
How has the Ill Manors Twitter feed used pictures to help promote the film?
They have used behind the scenes images to help keep the audience interacted and in touch with the film, lets them know what the film is going to be like.
Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
The twitter feed also used a countdown technique like they done for the Facebook page, they also used the same media, they may have done this ensure both social media sites are linked into Ill Manors.
How was the planbuk YouTube channel used to promote the Ill Manors film?
Uploaded music videos from the soundtrack as well as trailers, interviews and teasers.
Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
Synergy is found with the design constantly as well as the featuring of the cast members.
What links to other social networking sites can you find on the planbuk channel homepage?
Linked to iTunes, Google+, Twitter, Facebook and SoundCloud.
Sunday, 28 February 2016
Ill Manors E-media: Website Analysis
What examples can you find of the Ill manors brand on the Ill Manors website homepage screengrab above?
The Ill Manors brand is shown in several places in this screen grab. It is shown clearly in the top left hand corner of the web page; Ill Manors Logo. In addition to this the Ill Manors logo film name is being used as a brand rather than a film name. This is also evident to the right of the Ill Manors logo, the fact that it says HASHTAG Ill Manors relates to the audience that Plan B is trying to target. Another example of the Ill Manors brand that we can witness is the use of the gun that is shown in Riz's hand. This shows the Ill Manors Brand because it is what is shown in some of the print adverts. Finally, the razor blade that is shown at the bottom of the website refers to the Ill Manors brand because a razor blade is a significant thing in the Ill Manors film. It also connotes death and gives the audience a sneak insight into what connotation revolve around these characters.
How does the website encourage the audience to buy or interact with Ill Manors products?
The website gets the audience to buy Ill Manors as it constantly tells the audience in text an graffiti to purchase the film. An example is, underneath the wall where it says "ILL MANORS Buy NOW". It also says "Buy now" on the left hand side. Furthermore, it gets the audience to interact with Ill Manors through the use of hash tags and links to their Facebook, Twitter and Instagram.
Look at Plan B's official website. How does it use social media in terms of content and design?
Firstly, the Ill Manors homepage allows user to interact more and associate more with the Ill Manors brand through the way they links to 5 different social media accounts: Soundcloud, Youtube, Twitter, Instagram and Facebook. It also does this by taking interests in debates and campaigns. This is effective at completing Plan B's mission statement as it would help the youths interact more politically and it would keep them updated with current affairs. It also uses social media by taking an interest into the latest music that is "hot" right now.
In this article we see Plan B's true ideological beliefs being represented and it does not do what we expected. Plan B speaks about how he is not agreeing with the riots but in fact he is condoning the riots itself. Furthermore then goes onto say, that yes he understands why the people in Tottenham were rioting but everyone else in the country just took it as an opportunity to steal and loot shops. In this article Plan B also goes onto say how he does not agree on how the media on generalizing the youth and everyone that tries to empathize with them.
Why do you think social media is overtaking official websites in terms of film promotion?
I believe that social media is overtaking official websites because nowadays anyone can make a compelling argument over social media however on official websites user comments can be deleted by the server administrator.
Thursday, 25 February 2016
Tag London
Summarise
the Ill Manors Tag London campaign in 100 of your own words
The
the Tag London campaign was one of the many techniques that Plan B had
used to promote his film.He used social media as a means to promote Ill Manors.
Plan B had set up a twutter account called @ Taglondon, this is where
thousands and thousands of twitter users would tweet about London and what they
believe needs to be changed. After this Plan B would then get a graffiti artist
to write these tweets down and he would then project them onto iconic London
landmarks such as; the London Eye and Big Ben.This would promote the film alot
because it would be a representation of what the youth of London really think
about the government and how rebellious they are towards authority.
How does
the Ill Manors Tag London campaign help to promote the film?
The
marketing campaign helped promote the film because it
constantly
showed the Ill Manors title this was effective in attracting the audience as they would see some of their own tweets on iconic landmarks, this would also show personal relationships. It was also a good idea as it made use of a social networking site that Ill Manor's core target audience would most likely be using.
What
links are there between the Tag London campaign and other texts you have
studied as part of the Ill Manors case study
The links that are shown are between Tag London and the Tedx Lecture as well as the NME article. This is because he shows his views on politics and the dominant ideology in this country. However, unlike the Tedx Lecture he is allowing his audience to also show there views on the dominant ideologies.
This relate to the strugglers and it links to the TEDx lecture as its all based on the fact that the government are the ones that are cutting benefits and closing down government funded youth centres.
"ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS"
This tweet relates to aspirers because they are the young adults that want to get the high end jobs and will be the ones to make the change in the future. It links to Plan B's interview on the Jonathon ross show when he stands against the government stating that they are corrupt.
"LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS"
.
This tweet relates to the Jonathan ross show as he talks about how London as a city is very corrupt and needs change he also says how the government are not doing anything to help the less fortunate.
"@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,"
This tweet refers to the psychographic group of strugglers this is because the the Olympic stadium was built next to an estate to try and make South London glamorous instead of paying attention to middle - lower class people who are living in estates.
Print Platform: Branding
What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
A key convention that is used in this DVD case is reviews and ratings, this is effectively used to at the top of the case to make the audience feel like they are being treated to something exquisite, prestige and extraordinary. Another key convention that is used is the use of a central image. This is effectively used to give an idea of what the film will be about and who the intended target audience is. Also the use of having the directors name at the top and the bottom thirds of the front cover is effective as it tries to direct the film at Plan Bs (also known as Ben Drew) fan base.
The design feature that solely helps identify the Ill Manors brand is the font of the title "ILL MANORS". This font identifies the Ill Manors brand as it is seen on every platform from Print to E-Media to Broadcast. The font is shown as tower blocks and is used to give the audience an idea to where the film is going to take place. Another feature that helps identify the Ill Manors brand is the use of having one of the main characters staring as the central image. This is effective because already has a fan base as he is already a well known actor thus resulting in his audience being able to come and watch the film which would mean that Ill Manors would receive more revenue.
What examples of synergy can you find with the broadcast platform or other print examples?
Synergy is at the top of the cover as it says "from the explosive star of the Sweeney" this is effective as it makes the audience think that Ill Manors is also going to be a good film because Plan B acted in The Sweeney. There is also synergy with the Ill Manors Album as it has the same title.
The same font and colour is a key convention that was used widely in the print platform this is effective as the audience would be able to associate it to the producer and music video. In addition, the razor blade is used to connote something deadly about the narrative of the film. As it's a large image, it would help the audience get a better picture to what it is significant. The razor blade acts as a Macguffin as the audience just assume that it is not significant however it is one of the most significant objects in the story.
What design features help identify the Ill Manors brand?
The background of where this billboard is placed doesn't look aesthetically pleasing which could be deliberate to suggest that the narrative of this film is going to be urban and gritty, this is reinforced through the costume and attire Plan B has on. Furthermore, the background of the print image includes council estates which an audience interested in the film will realise is significantly emphasised in several other print media.
What examples of synergy can you find with the broadcast platform or other print examples?
The only thing that is cross promoted is the the title of "Ill Manors" and the font of this title.
What design features help identify the Ill Manors brand?
The background of where this billboard is placed doesn't look aesthetically pleasing which could be deliberate to suggest that the narrative of this film is going to be urban and gritty, this is reinforced through the costume and attire Plan B has on. Furthermore, the background of the print image includes council estates which an audience interested in the film will realise is significantly emphasised in several other print media.
What examples of synergy can you find with the broadcast platform or other print examples?
The only thing that is cross promoted is the the title of "Ill Manors" and the font of this title.
A typical code and convention that can be seen in this article is the use of a release date. This is significant as it is the one of the two pieces of text that is seen in this article. The lack of text on a poster is significant as it heightens how important the central image is and also acts as an enigma code getting the audience to think why is the character throwing up. This would get them to identify that it is because one of the key words in the title is "ILL" this gets the audience to question what the true narrative of the film would be about.
What design features help identify the Ill Manors brand?
The main feature that helps identify the Ill Manors Brand is the use of having the same font as every other platform. Furthermore, the use of a tag line at the top of the print suggests that it is a statement rather than an enigma code. In addition to this the fact that it says "Some environments are just harder to survive in" gets the audience to notice that Riz Ahmed is one of the main characters in the film who are struggling to 'survive' in their own environment.
What examples of synergy can you find with the broadcast platform or other print examples?
Synergy is shown through the use of Riz Ahmed. Riz Ahmed creates the synergy as he is seen on the Ill Manors Website as well as the fact that he is in more than one film which helps the audience identify him with his other productions. This is effective
Ill Manors: Print Platform
ILL MANORS: PRINT PLATFORM CONCLUDED
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
I believe the target audience is aimed solely at males because they advise the male gender on how to lose weight, I have come up with this decision because the article is based on the life style of a previously overweight film director and artist; Plan B. I think the psychographic group that goes with this text is mainstreamers, I think this because it is only mainstreamers that go with the flow of losing weight because now it is the norm. His lifestyle is represented in this article so that his target audience can get to know the artist as a person.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
The article does more than entertain because it provides the audience with information regarding Ben Drew's lifestyle and his dress sense. It also shows plan B with the determination he had to have to lose weight, viewers can also learn to become more dedicated and more successful.
3) What codes/conventions of print interviews can you find in the article?
This article follows some of the main codes and conventions of a print interviews. An example of this is the use of quotations, this suggests that there is authenticity in the article and it is Plan B that is actually talking here.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The thing that keeps the audience enticed is how Plan B talks about his political views, This kept the audience interested as Plan B's political views were not particularly dominant so it shows that the audience would be engaged as it challenges the dominant ideology.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
We can see cross promotion in this article through the way Ben Drew talks about his political views this is cross promoted with his TEDx Lecture.
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience for NME would be 55 per cent Male to 45 per cent females. I would say this because NME is a music magazine and also shows the occasional film reviews and news, I would also say this because the first picture seen is of Plan B putting his hood on with a cigarette in his mouth.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This NME article does more than entertain the audience because it creates a sense of personal identification with Plan B's core target audience. This is shown through Ben Drew's use of slang/colloquialism, an example being when Plan B says " I thought,' Ah, for fuck's sake...". This creates a sense of personal identification as its the language that these youths understand nowadays.
Leading on from this I would say that this article touches upon personal relationship with Plan B as it creates Plan B as being a father figure to the youths as he is the one fighting politically and the right way unlike some of the youths that are being tempted to commit crime.
3) What codes/conventions of print interviews can you find in the article?
One of the codes and conventions of print interviews that were used in this article is the use of quotes. The use of quotes in this article is interesting as it helps and gives the audience an understanding of Plan B's political views and his ideological beliefs. The quote that stands out the most in this text is "Plan B attacks David Cameron". This is effective in using the codes and conventions as it already suggests the type of people this Music magazine article is targeted at, this may have also been used to increase Plan B's reputation as being a saviour for the youth.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The article gets the reader to keep on reading on as it makes constantly will throw in key dates or key details regarding Plan B's film "Ill Manors" or his soundtrack or the actors such as "Riz Ahmed" that will be in Ben Drews Film.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
The cross promotion that is shown with this article is with the Ill Manors Film and Plan B's TEDx Lecture. The cross promotion that is shown with Plan B's TEDx Lecture is the fact that he is sharing his ideologies with the audience and trying to get them to agree with what he is saying. It cross promotes with the film and soundtrack through the way it subtly mentions Actors In the film and through the way it gives the audience dates for when the soundtrack and film will be released.
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The ideal target audience for this article would be 50 per cent male and 50 per cent female with the social class A B C1 this is because the guardians core target audience are more left winged so having Plan B's beliefs being shown will challenge some of the dominant ideologies regarding youth. Furthermore, I went onto say that it would go with the social class of C1 being the main Guardian target audience are meant to be educated enough to understand some of the language that is used.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This article relates to personal identification as Ben Drew talks about his past experience and his struggles. This is personal identification because it relates to the middle class people out there that are struggling to keep there children away from crime because the government are the ones that are taking away the things that helped children stay off streets, but now they have nowhere to go to let loose or be themselves.
3) What codes/conventions of print interviews can you find in the article?
One of the codes and conventions of print interviews that were used in this article is the use of quotes. The use of quotes in this article is interesting as it helps and gives the audience an understanding of Plan B's political views and his ideological beliefs. The quote that stands out the most in this text is "I love directing. But does my art change lives? I don' t think it does'". This stood out the most to me because it makes the audience feel the pain that Plan B is going through.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The article includes hyper links to more reviews articles on the movie from different columnists but also social media on the side has been interviewed into the article, places to leave comments or follow the social sites to keep updated with any latest news of follow up features of the movie.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
I believe the target audience is aimed solely at males because they advise the male gender on how to lose weight, I have come up with this decision because the article is based on the life style of a previously overweight film director and artist; Plan B. I think the psychographic group that goes with this text is mainstreamers, I think this because it is only mainstreamers that go with the flow of losing weight because now it is the norm. His lifestyle is represented in this article so that his target audience can get to know the artist as a person.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
The article does more than entertain because it provides the audience with information regarding Ben Drew's lifestyle and his dress sense. It also shows plan B with the determination he had to have to lose weight, viewers can also learn to become more dedicated and more successful.
3) What codes/conventions of print interviews can you find in the article?
This article follows some of the main codes and conventions of a print interviews. An example of this is the use of quotations, this suggests that there is authenticity in the article and it is Plan B that is actually talking here.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The thing that keeps the audience enticed is how Plan B talks about his political views, This kept the audience interested as Plan B's political views were not particularly dominant so it shows that the audience would be engaged as it challenges the dominant ideology.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
We can see cross promotion in this article through the way Ben Drew talks about his political views this is cross promoted with his TEDx Lecture.
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience for NME would be 55 per cent Male to 45 per cent females. I would say this because NME is a music magazine and also shows the occasional film reviews and news, I would also say this because the first picture seen is of Plan B putting his hood on with a cigarette in his mouth.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This NME article does more than entertain the audience because it creates a sense of personal identification with Plan B's core target audience. This is shown through Ben Drew's use of slang/colloquialism, an example being when Plan B says " I thought,' Ah, for fuck's sake...". This creates a sense of personal identification as its the language that these youths understand nowadays.
Leading on from this I would say that this article touches upon personal relationship with Plan B as it creates Plan B as being a father figure to the youths as he is the one fighting politically and the right way unlike some of the youths that are being tempted to commit crime.
3) What codes/conventions of print interviews can you find in the article?
One of the codes and conventions of print interviews that were used in this article is the use of quotes. The use of quotes in this article is interesting as it helps and gives the audience an understanding of Plan B's political views and his ideological beliefs. The quote that stands out the most in this text is "Plan B attacks David Cameron". This is effective in using the codes and conventions as it already suggests the type of people this Music magazine article is targeted at, this may have also been used to increase Plan B's reputation as being a saviour for the youth.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The article gets the reader to keep on reading on as it makes constantly will throw in key dates or key details regarding Plan B's film "Ill Manors" or his soundtrack or the actors such as "Riz Ahmed" that will be in Ben Drews Film.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
The cross promotion that is shown with this article is with the Ill Manors Film and Plan B's TEDx Lecture. The cross promotion that is shown with Plan B's TEDx Lecture is the fact that he is sharing his ideologies with the audience and trying to get them to agree with what he is saying. It cross promotes with the film and soundtrack through the way it subtly mentions Actors In the film and through the way it gives the audience dates for when the soundtrack and film will be released.
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The ideal target audience for this article would be 50 per cent male and 50 per cent female with the social class A B C1 this is because the guardians core target audience are more left winged so having Plan B's beliefs being shown will challenge some of the dominant ideologies regarding youth. Furthermore, I went onto say that it would go with the social class of C1 being the main Guardian target audience are meant to be educated enough to understand some of the language that is used.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This article relates to personal identification as Ben Drew talks about his past experience and his struggles. This is personal identification because it relates to the middle class people out there that are struggling to keep there children away from crime because the government are the ones that are taking away the things that helped children stay off streets, but now they have nowhere to go to let loose or be themselves.
3) What codes/conventions of print interviews can you find in the article?
One of the codes and conventions of print interviews that were used in this article is the use of quotes. The use of quotes in this article is interesting as it helps and gives the audience an understanding of Plan B's political views and his ideological beliefs. The quote that stands out the most in this text is "I love directing. But does my art change lives? I don' t think it does'". This stood out the most to me because it makes the audience feel the pain that Plan B is going through.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The article includes hyper links to more reviews articles on the movie from different columnists but also social media on the side has been interviewed into the article, places to leave comments or follow the social sites to keep updated with any latest news of follow up features of the movie.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
Synergy is shown in the article is shown in relation to Plan B's Tedx Lecture as it talks about plans B's beliefs and ideologies. It also shares synergy with the Ill Manors Film as it give links to ratings and reviews to the film.
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience for this article would be a lower-middle class and appeals a little bit more to women as it shows more trivial matters than urgent matters.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This article would be entertaining for the audience as it highlights the critical side of Ill Manors and how it could cause a Moral Panic
3) What codes/conventions of print interviews can you find in the article?
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the readerinterested in the article to the very end?
The article uses pictures and videos to engage the audience instead of just text. A picture of Drew himself is included within the narrative as well as of a shot from the movie with Riz Ahmed facing a gun at his reflection in the mirror. The all doubtfully suggest the amount of attention and love a child requires during its childhood to really form a sane and what appears to be 'respectful and successful' in society.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience for this article would be a lower-middle class and appeals a little bit more to women as it shows more trivial matters than urgent matters.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This article would be entertaining for the audience as it highlights the critical side of Ill Manors and how it could cause a Moral Panic
3) What codes/conventions of print interviews can you find in the article?
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the readerinterested in the article to the very end?
The article uses pictures and videos to engage the audience instead of just text. A picture of Drew himself is included within the narrative as well as of a shot from the movie with Riz Ahmed facing a gun at his reflection in the mirror. The all doubtfully suggest the amount of attention and love a child requires during its childhood to really form a sane and what appears to be 'respectful and successful' in society.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
The synergy that is shown is in relation to the images that are taken from a scene in the film.
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