Tag London

Summarise the Ill Manors Tag London campaign in 100 of your own words

The the Tag London campaign was one of the many techniques that Plan B had used to promote his film.He used social media as a means to promote Ill Manors. Plan B had set up a twutter account called @ Taglondon, this is where thousands and thousands of twitter users would tweet about London and what they believe needs to be changed. After this Plan B would then get a graffiti artist to write these tweets down and he would then project them onto iconic London landmarks such as; the London Eye and Big Ben.This would promote the film alot because it would be a representation of what the youth of London really think about the government and how rebellious they are towards authority.

How does the Ill Manors Tag London campaign help to promote the film?

The marketing campaign helped promote the film because it 

constantly showed the Ill Manors title this was effective in attracting the audience as they would see some of their own tweets on iconic landmarks, this would also show personal relationships. It was also a good idea as it made use of a social networking site that Ill Manor's core target audience would most likely be using.

What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study

The links that are shown are between Tag London and the Tedx Lecture as well as the NME article. This is because he shows his views on politics and the dominant ideology in this country. However, unlike the Tedx Lecture he is allowing his audience to also show there views on the dominant ideologies.

Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

 "THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS"

This relate to the strugglers and it links to the TEDx lecture as its all based on the fact that the government are the ones that are cutting benefits and closing down government funded youth centres.

  

"ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS"

This tweet relates to aspirers because they are the young adults that want to get the high end jobs and will be the ones to make the change in the future. It links to Plan B's interview on the Jonathon ross show when he stands against the government stating that they are corrupt.

  

"LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS"

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This tweet relates to the Jonathan ross show as he talks about how London as a city is very corrupt and needs change he also says how the government are not doing anything to help the less fortunate.

"@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,"

  

This tweet refers to the psychographic group of strugglers this is because the the Olympic stadium was built next to an estate to try and make South London glamorous instead of paying attention to middle - lower class people who are living in estates.