MM50
The article is about how the media are always representing woman as being "size 0" and the effects this has on the audiences behaviour and consumer habits. The article then goes on to state that brands such as Dove and celebrities such as Naomi Campbell are going against the idea that the ideal body size is 0 even though majority of the US population are size 14 or above.
The catalyst which started this debate was the film "A Perfect 14". This film is a documentary that challenges the idea of beauty and what is beautiful or normal, with the rejection of the traditional concept of what a woman should look like.
The 'Female Gaze' in this article challenges the 'Male Gaze' as it refers to how woman look at other woman and see what they do not have that makes them so beautiful. Whereas, the 'Male Gaze' suggests that men look at woman because of their beauty.
In my opinion I believe that women are represented as being beautiful and thin. I also think that the media are doing a good job because it is getting other females to think more about their health. I also think that it is because some of the media are effectively using both the hypodermic needle theory and the two step flow theory to manage and maintain how the audience perceive the ideal women.
MM51
A media text has three ways of being read:
Dominant
Oppositional
Negotiated
An understanding of media texts helps us understand the reason for why the writer chose to represent certain people in a negative or positive way.
It then goes to show the audience a picture of a drawn pipe, it then suggests that the pipe shown is a re-presentation of what Magritte's saw.
Media text create a false image of what reality really looks like. For example if the queen was shot from a High angle shot she would be portrayed as a weak character. Whereas, if she was shot from a Low angle shot it would make her look powerful and wealthy
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