Institution: CoolBrands research

Cool Brands

5 Brands from top 20 that I personally admire:

Apple: I personally admire apple because they stand out from other Tech providers. An example of this is the fact they use their own operating systems in their products.
Youtube: I admire Youtube because it anyone can upload what they want it just depends on creating an account which could potentially make them famous. An example of this would be KSI or Syndicate.
Nike: I admire Nike because it stands to unite people as well as help people stand out.
Netflix: I admire Netflix because it prevents people from illegally downloading and streaming movies or TV programmes online.
Sony: I admire Sony because they are one of the leading companies in games console manufacturing.



Write a sentence or paragraph on these companies Brand Values:

Apple's brand values would relate to their adverts. They aim their products to the wealthy and to the people who live a rich and luxurious lifestyle. This brand made it to the list as it is one of the most well known brands to date.

Youtube brand values would relate to their adverts. This is because the way they promote Youtube is through other Youtube videos they do this by aiming their adverts with the genre of the video that is being played. This is why I think the brand values for Youtube would be either Comedy-Humour or Happy Families.

Nike is on of the largest sports clothing shops in the world which provides spotswear and footwear. The brand values for nike is that the consumers admire the idols who wear nike such as Messi, Rooney and Alexis Sanchez .so therefore they purchase the items thinking that if these celebrities wear this then I will perform like them.


Netflix is one of the most well known legal Movie or TV streamer and also show their brand values through the use of adverts. The brand values for Netflix are Happy Families because most of the Netflix adverts contain a family holding onto each other or laughing at a comedy.

Sony's brand values are elite and Successful/Happy Families. This is because their products are priced quite high and most of their products are targeted towards families.